Strategy Essentials Program
Formulate & Implement a Corporate Strategy Successfully
About the Program
When taking on a general manager position, strategy formulation and strategy implementation become a vital part of your responsibilities. WHU´s Strategy Essentials Program is a fast-paced program providing you with the essential knowledge and tools to develop and implement a strong business strategy. By analyzing and discussing the different facets of business strategy formulation, you will gain an understanding of the importance of a company’s resources, capabilities, and limitations.
Program Content
Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives, which in turn will achieve the organizational vision. It is about finding out where to go, how to get there, and checking if you are on the right track. Strategies are formulated for the company as a whole as well as for its divisions and subdivisions, and they evolve over the course of a company’s lifecycle.
A brilliant strategy can earn your company recognition as a serious competitor, but your company will only retain that position if your strategy is successfully executed. Many articles have been published about the success of implementing a corporate strategy, and it is the case that many organizations fail to get what they want out of their strategic plan. The biggest hurdle is said to be transforming that great strategy into great performance – in other words, strategy execution: making the strategy work. Effective leaders are aware of these hurdles and understand that you need much more than a great strategy to be successful. It is about bridging the gap between theory and practice and the ability to make every employee aware of the right way of working as well as overcoming emotional barriers.
Program Format and Module Dates
This program runs for 3 days at WHU Campus Düsseldorf, Germany.
Module Dates
Program Benefits
- Learn to formulate a business (unit) strategy that suits the needs and visions of your organization
- Understand the concept of corporate strategy and why a strong strategy is essential for a company’s success
- Understand the role of different stakeholders
- Apply strategy formulation methods and frameworks
- Learn how to implement a strategy successfully
- Learn how to manage change and overcome (emotional) resistance to change
Upon completion, you will be awarded a WHU Executive Education Certificate, a recognized mark of your commitment to growth, leadership, and lifelong learning, issued by one of Europe’s top business schools.
Participant Profile
- Participants who are responsible for the formulation and implementation of corporate strategy within their company, business unit, or team
- Participants who are in transition into a general management position
- Professionals who have recently made a transition from a functional level to a general management level
- Professionals who are contributing to company performance, e.g. heads of business units, managers of departments, or leaders of project teams
The minimum number of participants for this program is 12.
This Program is part of the Management Essentials Program, a package that provides participants, who are transitioning into a leadership position, or have done so recently, with the fundamental skills of General Management. You can choose 3 out of 4 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, and Innovation & Corporate Entrepreneurship Essentials.
In combination with an additional personality profile, the 3 programs can be scheduled flexibly to make them best fit your professional and personal schedule.
Upon completion of the program, participants receive WHU’s “Certificate of Excellence in General Management”. Furthermore, you can choose to gain 6 ECTS credits.
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