"An environment where learning and networking thrived, and the depth of knowledge exchanged was exceptional."
Participant insights: Dunja's experience on the Management Essentials Program Published on June 10, 2025
Designed for professionals ready to take the next step in their careers, the Management Essentials Program delivers more than just business fundamentals. For Dunja Vujosevic, Project Manager at Elanco, it was a powerful catalyst for personal growth, leadership development, and lasting peer connections. With a passion for continuous learning and leadership development, she embarked on this three-module journey covering leadership, finance, and entrepreneurship and corporate innovation.
Here is what she shared with us about the program:
“Signing up for the Management Essentials Program was like stepping into a playground for grown-up learners. I was eager to immerse myself in new ideas, sharpen my skills, and grow in a supportive environment. What I found went far beyond my expectations. The program fostered a dynamic community where learning extended beyond the classroom. Social events felt like mini-mastermind sessions where we shared our experiences, challenges, and victories. These interactions were incredibly valuable, offering not only insights but also inspiration from peers.
The program, structured around three modules – Leadership Essentials, Financial Literacy, and Innovation & Corporate Entrepreneurship Essentials – offered great tools and insights that have helped me develop as a leader and as a manager. Each module provided a unique perspective on essential business topics, putting together theory with practical application in a way that was both engaging and impactful.
- Format: Part-time, modular (3 x 3 days)
- Location: WHU Campus Düsseldorf, Germany
- Language: English
- Structure: Choose 3 out of 4 modules: Leadership Essentials, Strategy Essentials, Financial Literacy, Innovation & Corporate Entrepreneurship Essentials
- Tuition Fee: €9,950 (additional €300 for ECTS option)
- Next intake: Rolling format
One of the most rewarding aspects of the program was the diverse group of professionals I had the privilege of working alongside. Each group in each module included highly motivated individuals from different industries, ranging from entrepreneurship to financial services, automotive, pharmaceutical industry, consumer goods, and many others. I felt fortunate to be surrounded by such accomplished peers, and the collaborative nature of the program enhanced our learning experience tremendously.
The balance of traditional lectures led by experienced professors and interactive group work with fellow participants was just right. It created an environment where learning and networking thrived, and the depth of knowledge exchanged was exceptional.
The Leadership Essentials module, led by Professor Martin Högl, provided fresh perspectives on leading in times of uncertainty and change. His insights and practical tips were immediately applicable in my day-to-day role. I left each session with new strategies for managing teams and navigating complex organizational dynamics.
The Innovation and Corporate Entrepreneurship Essentials module, taught by Professor Dries Faems, was equally transformative. It was an intensive program that pushed us to rethink how we approach innovation. We explored everything from leveraging AI for business growth to navigating digital transformation and disruption. We even delved into the world of innovation ecosystems and learned how to apply lean startup methods to launch new ventures. This module equipped me with advanced tools to drive innovation and foster transformation within my organization.
Financial Literacy, led by Professor Christian Andres, was the perfect complement to the other two modules. He broke down complex financial concepts in a way that was both accessible and immediately actionable. My main takeaway from this module is the confidence to apply financial tools and techniques effectively in both business and private life.
In summary, this program has been an incredible learning journey – one that has enriched my leadership capabilities, strengthened my business acumen, and expanded my ability to drive innovation. I am grateful to the professors for their wisdom and to my peers for their collaboration and inspiration. The Management Essentials Program has not only provided me with new insights and tools but also equipped me the confidence to apply them in real-world scenarios.
I highly recommend this program to anyone seeking to elevate their leadership, enhance their innovation skills or become an entrepreneur, and sharpen their business acumen in today’s fast-paced, ever-changing business landscape.”
Gain the core skills needed for effective leadership and decision-making. The Management Essentials Program is designed for professionals transitioning into leadership roles or looking to strengthen their general management expertise.
What you will gain:
- Build a strong foundation in general management by completing 3 out of 4 essential modules
- Strengthen your leadership, strategic thinking, and financial decision-making skills
- Learn how to foster innovation and entrepreneurial thinking within your organization
- Understand your leadership style through a personalized Birkman profile and analysis
- Earn a Certificate of Excellence in General Management to support your next career move
- Optionally, earn 6 ECTS credits to document your academic achievement
This program combines strategic, financial, and leadership knowledge with personal development to help you lead with confidence and foresight.
